Greenlight

A 24-year marketing veteran, Erik has solved marketing and branding challenges on both the client and agency sides for local, regional and national companies and brands. Prior to founding greenlight, Erik worked for agencies including Loyalty Matrix, Brierley & Partners, MD&A Advertising, Tracy-Locke and Sunwest Communications. While at these agencies, he gained extensive experience working on successful brands including Apple, Starwood Hotels, 24 Hour Fitness, General Growth Properties, United Airlines, Blockbuster and General Mills. Erik also spent time on the client side where he ran marketing for Rosewood Hotel’s Caribbean resorts, as well as serving as brand manager for trading card company Pro Set, Inc. Outside the office, Erik seeks inspiration for greenlight’s heritage branding initiatives through his extensive collection of all things vintage and by driving his restored 1970 Ford Bronco. Every fall, Erik carries on a family tradition dating back to 1957 when he makes his annual pilgrimage to Lambeau Field (the only thing tougher than coming up with a brilliant marketing strategy - being a Packers season ticket holder living in Dallas.)