Greenlight

GL Summer Soundtrack

"Music can transport us- back home, away from an overcrowded bus, or through a restless night." The power of music is undeniable. The right music in a TV spot (or any other medium with an audio component) can be the key to it's enduring success.  For many people, the first time they heard the song 1901 (by Phoenix) was in the 2011 Cadillac SRX commercial.  If that advert was your first encounter with the song -- and assuming you fell in love with it, as so many did -- it's tied to the visual memory of a sleek, sexy Caddy whisking it's way through the mountain-side.  

The point is that music moves us, and has the ability to create a compelling emotional connection. 

All this music talk got us thinking how necessary it is to have a killer Summer Soundtrack; however, we ran out of casette tapes last week.  Instead, we pieced together this playlist with a little something from everyone here at greenlight.  Enjoy!

19,000 Geeks Walked Into a Bar in Austin, TX…

Okay, so the bar came after all-day in the Austin Convention Center (or one of the 10 SxSW Interactive "campuses"). SxSW Interactive is a where diverse blend of bright minds come together and produce some of the most inspiring and intellectually stimulating discussions pertaining to present best practices and future technologies. But you’ve probably read that in eight other blog posts, so let’s skip the fluff and get to the bit you care about.

[The Hype] Group Messaging. The chatter of Austin during SxSW Interactive was dominated by group messaging. Beluga (which has already been purchased by Facebook) and GroupMe are the frontrunners in the field, but with such a low barrier to entry,... read on >

It’s time to let go.

I get it. When you have a business, it’s basically like having a child. There are standards that you have set, and you’re constantly trying to do your best to make sure that your perfect, precious angel grows up to be everything he/she (read: you) want to be. I’ve learned (sometimes the hard way) that you just have to let go in order for your “baby” to reach its full potential.

Business owners, you need to do the same. It will be hard, but it’s for your brand’s own good.

Consider these points:

1. The first rule of social media is there are no rules. Yes, it can be as effective as an ad campaign, but it’s totally different. Social media is used to build relationships – and no... read on >

Failure is not an option.

Some people are exhilarated by January – it’s the mark of a new year with tons of possibilities. Others (like me) sort of dread the whole thing. I’m perfectly fine through the Champagne toast, but then, BAM. I feel like I have to start making all of these positive changes, and just the thought of that is overwhelming. I’ve got so much to do! How can I possibly think about being a better person too? 

I’ve learned the best way to have any success with New Year’s resolutions at all is to pick simple, subtle improvements (unlike that time I told myself I’d become tri-lingual and learn to play the violin). So for you, I’ve put together some easy, peasy resolutions you can make in... read on >

Farewell to Movember: Tonight @ J. Black’s

We wrap up another fantastic Movember tonight at J. Black's Feel Good Lounge with the "Farewell to Movember" party. I hope you can stop by to celebrate as we say goodbye to some sweet 'staches.

Our goal this year was to dramatically increase awareness and monies raised. I'm pleased to report, we were successful on both fronts. With the launch of Dallas Moustache, we created a local chapter that served as the social hub for Dallas area moustache-growers, in addition to attracting sponsor companies to help expand our reach. Our partner sponsor, Snappy Salads, was instrumental in gaining local media coverage through cooking demonstrations of the "Man Salad" -- developed... read on >