Greenlight

Texas vs. Oklahoma and other important rivalries

Football season is upon us, and once again, our cohesive Greenlight team has become a house divided. Don’t worry – it’s all in good fun, but because we’ve staffed ourselves with mainly University of Texas and University of Oklahoma grads, the rivalry starts to heat up as football season begins. Only one month until the big game that determines bragging rights for next year. Needless to say, it’s going to be intense.

Which got us thinking about rivalries as it pertains to our industry. In terms of advertising, they can be the cornerstone of a great campaign, they can be the breaking point for a losing company and they can be pretty hilarious to the consumer. And sometimes, all is not... read on >