Greenlight

Failure is not an option.

Some people are exhilarated by January – it’s the mark of a new year with tons of possibilities. Others (like me) sort of dread the whole thing. I’m perfectly fine through the Champagne toast, but then, BAM. I feel like I have to start making all of these positive changes, and just the thought of that is overwhelming. I’ve got so much to do! How can I possibly think about being a better person too? 

I’ve learned the best way to have any success with New Year’s resolutions at all is to pick simple, subtle improvements (unlike that time I told myself I’d become tri-lingual and learn to play the violin). So for you, I’ve put together some easy, peasy resolutions you can make in advertising. Trust me – if I can do it, you can do it.

1. Try ONE new social media platform. If you’ve lived on Facebook since 2006 but haven’t adopted Twitter, take a stab at it. If you Tweet like there’s no tomorrow, check out Foursquare or LinkedIn. With practically minimal effort, you can expand your brand and increase your SEO. And it’s so addictive, there’s no question you’ll be able to stick with it.

2. Lose the cheesy fonts. Among designers and educated eyes, there are certain fonts that just shouldn’t be used. Unfortunately these fonts are everywhere. Comic Sans – don’t do it. Papyrus – please stop. And for the love of cupcakes, step away from the Curlz. It’s impossible to fail! Just don’t use them any more.

3. Subscribe to (and read) one daily advertising email/blog. Ad Age, Copyblogger and Creativity Online are just a few of the daily doses of inspiration that go directly to your inbox. You couldn’t try less if you wanted to, and just think of all the great ideas you’ll have.

4. Download and use the Hipstamatic app. I’ve said it before, but it’s $1.99, and your pictures henceforth will be way cooler. Do it. EXPERTS ONLY: If you really want to take things to the next level, start taking a bunch of pictures. This is going to involve a bit more effort, but if you actively photograph what’s around you, you’ll have a stockpile of interesting moments to get your creative juices flowing. Amateur resolutioners, proceed with caution.

5. Get involved. Okay, obviously this one is another big-ticket resolution item. But with all of those easy ones, we think you can handle this. Find a cause you think is really important and see what you can do to help. Use your talents to make a difference and change your community for the better. Besides, it’s always easier to contribute to someone else’s change than it is to change yourself!

Things are looking up. I definitely think that this year is going to be a good one for you. And if you follow those 5 really easy resolutions, how could it not? I’m already a step ahead of the game. My resolution? Giving great advice on the company blog. CHECK.

Have a wonderful holiday season and a happy New Year!
 

--Olivia