Greenlight

One nation, under Slurpee.

Sometimes you just have to go a little crazy. So when our friends at La Quinta Inns & Suites asked us to take a road trip with them, we didn’t hesitate before screaming “YES!” After packing a few items and kissing our families goodbye, we realized we probably should have followed up our hoots and hollers with one more three-letter word: Why?

But, we finally got around to that, and it turns out that we are part of the Slurpee Unity Tour. We are going around the country on behalf of 7-Eleven and bringing people together with America’s favorite iced beverage. And La Quinta? They’re the official hotel sponsor of the trip, so naturally we’re excited to scope out their locations all over the map.

This unusual adventure all started with President Obama. Don’t worry, this is not a political blog. You are safe. But, the POTUS made the following remark a few weeks ago, and 7-Eleven couldn’t resist the opportunity in front of them.

"We're down there. It's hot. We were sweating. Bugs everywhere. We're down there pushing, pushing, pushing on the car. Every once in a while we'd look up and see the Republicans standing there. They're just standing there fanning themselves -- sipping on a Slurpee."

The quote may not represent Slurpees or their loyal consumers in a positive light, but that’s not the point of this trip. It’s about Unity – so democrats, republicans, libertarians, independents and tea partiers are welcome to join in the celebration. We’ll be on the leg from Chicago to Washington DC (from 11/9 – 11/18) delivering brainfreezes to the masses in Red, White, Blue or Purple for the People flavors.

We couldn’t help but notice the thorough campaigning throughout the tour. As part of the team leading the party, we’re Tweeting, blogging, creating Facebook events and really interacting with people all over the country. It’s a great feeling to know you’ve been able to affect someone’s day – even if just for a fleeting, icy cold moment – and it’s been amazing to see the participation and involvement. This is the perfect example of how social media can be an effective tool in advertising – and fun too!

Follow our blog and Twitter account, and let us know what you think about the Unity Tour. We won’t be satisfied until we hear SLUURRRPP coming out of Obama’s presidential straw.

Bon Voyage!