Greenlight

GL Summer Soundtrack

"Music can transport us- back home, away from an overcrowded bus, or through a restless night." The power of music is undeniable. The right music in a TV spot (or any other medium with an audio component) can be the key to it's enduring success.  For many people, the first time they heard the song 1901 (by Phoenix) was in the 2011 Cadillac SRX commercial.  If that advert was your first encounter with the song -- and assuming you fell in love with it, as so many did -- it's tied to the visual memory of a sleek, sexy Caddy whisking it's way through the mountain-side.  

The point is that music moves us, and has the ability to create a compelling emotional connection. 

All this music talk got us thinking how necessary it is to have a killer Summer Soundtrack; however, we ran out of casette tapes last week.  Instead, we pieced together this playlist with a little something from everyone here at greenlight.  Enjoy!