Greenlight Blog

How old boxes of cereal can inspire iconic brands

Few things in this world are both established and trendy. Both progressive and old-fashioned. Both strategic and creative.

Well we are. It’s fairly obvious by our extensive collection of Ray-Ban Wayfarers and 30-year-old boxes of Lucky Charms.

Let us explain.

It’s not that we love sunglasses and sugary cereals (okay we do, but that’s not the point). It’s that we love the idea of Tom Cruise sliding across the floor in Risky Business and the imagery in Don Henley’s 1984 hit “Boys of Summer” and even Vogue’s Anna Wintour with her icy stare. It’s waking up early Saturday morning just in time for Sylvester and Tweety and plopping down on the sofa with a giant bowl of marshmallowy goodness… and eating the whole box just to get the secret decoder ring at the bottom.

These are the things that define eras and cultures and people. And the amazing truth of it is that these things are just that – things. But throw in some advertising, identity, a strong campaign and a strategic plan and what do you get? Those pieces of plastic and sweetened oat bits become bigger. They become icons.

Iconic products and services transcend retail and marketplaces because they evoke emotional responses. What was once a commercial becomes cinema. What was once an ad becomes a piece of art. What was once a campaign becomes a legacy.

And at greenlight, that is our mission. To not only take your business to the next level and polish it, but to make it something truly memorable. And that doesn’t happen by accident.

Our team of highly experienced staff has a dedicated process designed with moving forward in mind. Using our Ten Lights methodology, we immerse ourselves in your business – learning everything we can to understand your culture and goals. We analyze who your target audiences are and what they’re like. We define your company’s personality. Then we take all of that information and create the things you need to express that personality – an identity that is all your own – and we execute it.

 Our commitment to these steps is essential to helping your business be the kind that is more than just a thing, a product or service. We want it to be something people get nostalgic about. That makes customers feel like you’re part of their family and their own personal history. That people collect and wear and keep for 30 years even if it’s no longer valuable.

So don’t think that love for all things vintage means we’re stuck in the past. Our “treasures” are a constant reminder of the potential we see in your company and the history we’re making right now. In this blog, we’ll explore past, present and future advertising and all the quirky things we’re doing in its name, so stay tuned for more from greenlight.

The question is… Are you ready? Set?

Let’s go!